George
Lennox

SideShift.ai

Apr 2025 – May 2026

Developer Relations | Ecosystem & Strategic Partnerships

• Built and led the developer relations function from the ground up, owning the technical partner lifecycle from first engagement through onboarding, integration, and long-term relationship health.
• Designed and delivered a global hackathon attracting 164 builders, generating 68 submissions and one live product launch.
• Implemented a new CRM and generated 24 qualified ecosystem contacts at Solana Accelerate within two weeks of joining, including senior contacts from Phantom, MetaMask, and Solflare.
• Trained AI agents to automate research, ecosystem intelligence, and operational workflows.

British Army / NATO

Nov 2023 – Apr 2025

Sergeant | Surveillance & Reconnaissance Patrols

• Serving with the British Army Reserves (Honourable Artillery Company) since 2015, running in parallel with civilian career, including roles as Platoon Sergeant, Phase 2 Training Instructor, and Lead Physical Training Instructor.
• Deployed on overseas peacekeeping operations as part of a multinational NATO task force.
• Studied and qualified in high performance sport coaching.

Accenture

Jun 2021 – Nov 2023

Lead Data Consultant

• Promoted from Senior Business Analyst, serving programme leadership on a major FTSE 100 transformation and leading a team of 8 business analysts and multiple engineers.
• Delivered over £10M in annual supply chain efficiency savings and a 50% reduction in client time-to-value.
• Built the data infrastructure behind a FTSE 100 retailer's AI recommendation engine, now responsible for 10%+ of e-commerce sales.

NTT Data

Jun 2018 – Jun 2021

Solution Team Leader

• Led delivery teams across digital transformation programmes in luxury retail and fintech, accountable for client outcomes, stakeholder engagement, and delivery governance.
• Built and rolled out a hands-free shopping platform across 12 Value Retail villages, driving a 34% increase in guest spend and a 23% sales uplift from participants.
• Kept Howdens fully operational through COVID, delivering a 10–20% sales uplift and a 16-day reduction in lead times, with the platform later expanded into Ireland, France, and Belgium.
• Delivered a new contracts feature for Howdens, unlocking whole-building commercial bids as an additional revenue stream.

Olapic

Aug 2016 – Jun 2018

Project Manager

• Delivered onboarding and integration for a UGC platform used by major brands, working alongside account management and customer success teams and coordinating with brand marketing teams and their agencies.
• Delivered 60+ client projects within budget and to target go-live.
• Maintained a 97% service rating across the full client portfolio.

Peerius

Jan 2015 – Aug 2016

Project Manager

• Joined as Support Analyst and promoted to Project Manager within 9 months, taking on full client delivery ownership.
• Contributed to a company-wide NPS turnaround from -42 to +10.
• Delivered 10 client projects while maintaining a 100% service rating.

Incopro

Apr 2014 – Jan 2015

Database Manager

• Maintained and analysed a database of 12,000+ websites and associated data in support of global brand protection operations.
• Monitored over 60 sites subject to UK High Court blocking orders.
• Detected and investigated new piracy methods developed to circumvent existing prevention measures.